INTERNET MARKETING
Search Engine Marketing
Search Engine Marketing – Multimedia Solutions creates and delivers custom designed pay-per-click (PPC) advertising campaigns designed to drive brand awareness within your target audience segments, grow name and product recognition with your key business sectors and draw targeted prospective customers to initiate dialogue with your firm
Our SEM services include:
- Defining target audience segments and campaign goals
- Keyword Development
- Ad Copy Development
- Integrated Landing Page / Micro Site design and development
- Media Buy strategy and management
- Bid optimization and keyword placement
- Real-time tracking and optimization
- CPC/CPA Performance Reporting
To find out how we can develop a targeted SEM campaign for your needs, or enhance your current PPC programs,
Banner Ads
Ad banner placements is an effective way of putting your message in front of your target audience and, with proper execution, drive qualified visits to your receiving digital assets (landing pages, micro sites, corporate portals) for demand creation. Multimedia Solutions utilizes several industry leading internet marketing databases (such as Nielsen Media’s @Plan) to identify potential ad sites that is frequented by the desired target audience. We then facilitate an RFI process with the potential ad sites to develop targeted placements for the media buy. Quite often, performance guarantees are negotiated into the buy, and our national buying power ensures a “most favored” pricing status. With the strategic media buy in place, we focus on creative execution – typically including multi-tiered messaging, storyboarding, animation, and final ad development. We integrate a mix of product-based and life-style based approaches to banner creative, each with an emphasis on eliciting the emotional triggers that compel an ad viewer to take action and click. Banner performance is measured for each segment and message unit. The media buy and creative messaging is tweaked during the campaign duration in order to optimize results.
Our Ad Banner Placement services include:
- Campaign Strategy and Development
- Creative Banner Design
- Audience Segmentation and Targeting
- Strategic Media Buy Program Development
- Banner Placement and Management
- Tracking, Reporting and Optimization
To find out how we can develop a targeted Ad Banner campaign for your needs, or enhance your current Banner Placement programs,
Email Campaigns
Delivering targeted messages with compelling calls-to-action through highly segmented opt-in email distributions is a powerful way of communicating with your audience. For purposes of incremental client acquisition, Multimedia Solutions works with leading best-in-class list brokers for email address purchases, both in B2B and B2C segments. Whether using acquired lists or internally owned lists, we optimize awareness and demand creation by developing deeper audience segmentations and aligning each segment with its own set of messages delivered through high-impact creative execution. Our email campaign management platform provides the means to create, schedule and manage your email campaign activities along with extensive performance reporting and behavioral analysis. Our platform includes spam compliance optimizers, is mobile device compatible and is capable of delivering hundreds of thousands of emails per hour.
Our Email Campaign and Outreach services include:
- Multi-wave Campaign Strategy and Development
- Email list acquisition and Organic, opt-in email growth
- Email template design and messaging
- Email Campaign Management and Distribution
- Tracking, Reporting and Performance Optimization
To find out how we can develop a targeted Email campaign for your needs, or enhance your current Outreach programs,
Media Buy Mangement
The management and optimization of the digital media buy in an integrated marketing program is critical to driving a heightened return on investment. Multimedia Solutions manages a multi-tier media buy management approach that procures, tracks, and optimizes performance of all media buy vehicles individually and holistically. Our optimization process includes real-time media cross-overs and budget shifts between media channels. Our tracking and reporting engines along with our optimization strategies ensures performance tracking and enhancement tactics leveraging each of the media channels that comprise the overall digital marketing campaign.
Our Media Buy services include:
- Strategic Media Buy program development
- Target audience definition and demographics
- Media Buy RFP management and performance negotiation
- Performance tracking, reporting and optimization
Whether you are looking to launch a single channel digital marketing campaign or want to more effectively integrate your existing campaign efforts into a more cohesive and centralized campaign, talk to us about how our media buy management services and solutions can help.
Integrated Landing Pages Email & Micro Sites
Effective digital marketing tactics require a two-step approach. Step one is to create awareness and step two is to convert awareness into demand. Creating awareness typically includes SEO, SEM, Banner Placement and other outreach tactics. But the goal of these tactics and its assets is to create awareness only and elicit the reader to click – which brings them to a well integrated receiving landing page or micro site. Step two, therefore, is to take the heightened awareness of the outreach offer and generate demand. As such and when designed well, the receiving landing page or micro site can deliver a much richer, interactive experience (which is not the function of the banners, emails, and keyword ad copy). Towards that end, the role of the receiving landing pages and micro sites are critical to optimizing conversion metrics. These assets must "handshake" with all employed traffic drivers and effectively continue the dialogue that those drivers start. Additionally, the receiving assets must promote the companies brand essence, its value proposition, and provide the reader which clear next-step actions.
Our Landing Page and Micro Site development services include:
- Campaign strategy and definition
- Message and copy development
- Creative design and information architecture
- Concept storyboarding and animations
- Programming, testing and deployment
- Hosting, tracking and reporting
To find out how our Landing Page and Micro Site development services can help improve the marketing effectiveness ,
Flash Presentation Modules
Effective presentation modules consist of strong brand articulation, high-impact messaging, well thought-out storyboarding and flawless developmental execution. The result is a highly interactive, engaging and informative user experience that leads to action empowerment. Multimedia Solutions develops flash presentation modules that are cross-platform compatible and can be easily leveraged for different purposes including web sites, sales presentation tools, laptop modules, campaigning assets, conference events, point-of-sales and kiosk stations.
Our flash programming services include:
- Message themes and storyboarding
- Copy development
- Creative design and animations
- Programming, testing and deployment
To find out how our creative flash programming and development services can help improve your marketing presentations,
