SEO / SEM MANAGEMENT
Internal Factors
Enhancing a site's "internal" and "external" factors for search engine friendliness can have an enormous impact on qualified site traffic and lead generation activities. The “internal” factors are those aspects of search engine optimization that can be controlled within the site itself. This includes enhancing the web site’s copy to improve the use and frequency of targeted search engine keywords, properly implementing keyword “tags” through the site’s HTML coding, improving the site’s URL and directory structures to make content more searchable, modifying design elements that may reduce search friendliness, creation and submission of XML-bases site maps for search engine indexing and enhancing the use of vanity URL’s and domain name attributes.
Our services for improving a site's internal search engine friendliness include:
- Keyword Analysis
- SEO Audit and Recommendations Report
- Copy Enhancements
- Site Enhancements
- Ongoing SEO Monitoring, Reporting and Optimization
To learn more about how Multimedia Solutions can optimize your Web site for improved search engine friendliness and organically increase your site’s qualified traffic
External Factors
Enhancing a site's "internal" and "external" factors for search engine friendliness can have an enormous impact on qualified site traffic and lead generation activities. The “external” factors are those aspects of search engine optimization that are outside of the site’s structure. Generally, this encompasses the amount of other sites that link (or refer) to your site, the amount of times your site is mentioned on other sites (through content syndication or press releases) and the amount of traffic your set gets. In large part, these external factors play a big role in how search engines determine how “relevant” or important your site is for users who are searching for your products or services. The more relevant it deems your site, the higher you place on the search results screen. Towards that end, the greater the amount of “external” sites that refer to, link to, or mention your company name, product or service, the more relevant you will be to the search engine.
Our services for improving a site's external search engine friendliness include:
- Link Building
- Content Development and Syndication
- Digital Press Releases
- Reputation Management
- Digital Asset Optimization
- Social Media Marketing
To learn more about how Multimedia Solutions can optimize your Web site for improved search engine friendliness and organically increase your site’s qualified traffic
