SOCIAL MEDIA MARKETING
Monitoring & Reputation Management Reporting (Locate)
Multimedia Solutions' monitoring platform locates and identifies where relevant conversations are taking place and communities of interest are active. Relevancy is determined by a series of keywords, phases, topics and sentiment criteria that is used to seek and identify discussions in forums, blogs, communities and other news syndication sites. We first compile aggregated dialogue, filter relevant discussion to the surface, and categorize findings into brand, lead, customer service and competitive intelligence buckets. Monitoring is rounded-off with insightful analytics and key influencer tracking.
Monitoring serves as the first of four building blocks for social media strategy development. The four building blocks are as followings:
- Locate – through monitoring, we identify where relevant conversations are taking place
- Engage – through outreach strategies, we engage in the discussion
- Attract – through campaigning, we attract and grow a loyal following
- Lead – through community building, we establish a thought leadership role
In order to determine the right approach to engaging in social media marketing, the Multimedia Solutions monitoring platform provides the strategic blue-prints and the business-case justifiers for the shaping and the funding of a successful entrée into the area.
Our social media monitoring service include:
- Determination of goals and objectives
- Reputation management and sentiment analysis
- Lead identification
- Customer service opportunities
- Competitive intelligence
To learn more about how Multimedia Solutions can tailor its social media monitoring services to help you better understand the important role of social media marketing for your firm,
Outreach Services (Engage)
Corporate involvement in social media networks adds tremendous brand value. The willingness of the company to engage its customers in their communities fosters a culture of transparency that is well received by the community members. Most companies are passively involved in social media and don’t even realize it. They are reference and discussed in forums, blogs and financial news web sites that have significant following and involvement from shareholders, customer s and prospects. Most companies have failed to act and engage that audience.
Multimedia Solutions provides a full spectrum of outreach services and customized strategic programs. In conjunction with our social media monitoring services, once target audience segments and relevant dialogue is identified, we provide:
- Rich content development and syndication
- Digital press releases
- Blog postings
- Editorial
- Campaign development, execution and media buys
- Social Media link building and traffic drivers
To learn more about how Multimedia Solutions can identify and engage your target audience through social media outreach,
Campaigning Development (Attract)
Promotional activities within social media forums can deliver heightened brand awareness virtually in real-time. Combining content syndication with rich campaign assets and a well-executed, promotional media buy can generate immediate traffic, community engagement, and ignite a following.
The goal of any social media campaign is to capture your target audience’s attention and bring about interest. Aspects of a well-structured campaign will typically encompass rich content syndication, outreach, media buys, interactive modules (i.e. quizzes, games, tools), mobile applications and promotion. Most importantly, the campaign at large must be driven by a well thought-out campaign strategy, utilize the right social media channels and its must be measurable from many standpoints.
Our social media campaign development services include:
- Campaign strategy and management
- Creative asset development
- Content syndication and outreach
- Tracking, reporting and optimization
- Social media and mobile application development
To learn more about how Multimedia Solutions can identify and engage your target audience through social media campaigning,
Community Development (Lead)
Once you have identified and engaged your target audience through social media marketing, the stage is now set for ongoing dialogue with your audience and thought leadership positioning. This is done by developing a “following” – a loyal set of community members to which you sustain on ongoing, evolving dialogue.
Multimedia Solutions develops social media-based community portals that enable rich content publishing, heightened member interaction, seamless social media channel integration, and self-service site management. Our community portals are robust, intuitively enable social content contribution and provide the foundation for thought leadership positioning. The portal structure is supplemented by email, RSS and mobile-based alert messaging and a full array on traffic and activity analytics.
Our Community Development services include:
- Social Media portal requirements definition
- Portal development
- Hosting and management
- Content management
- Promotion and outreach
- Thought leadership content syndication
To learn more about how Multimedia Solutions can help build your social media community,
