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The landscape for news consumption is rapidly changing. Although traditional media remains an important part of this evolving environment, interaction directly with consumers online through social media is critical to a communications efforts success. Social Media is changing the way the world communicates allowing consumers to share opinions, wants, needs and motivations. Once again, PR Newswire leads the way by optimizing, tagging, Podcasting and Webcasting your release so audiences searching the Web for content like yours can share, engage, react and interact with your message and ultimately transact with your company.
PR Newswire continually looks for efficient and innovative solutions for your distribution needs. The result... your release viewed by a multitude of people who are most interested in your product or service. Placing your content in PR Newswire’s distribution pipeline creates a powerful viral life for your news.
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Multimedia News Releases (MNRs)
The Multimedia News Release is an interactive page combining a traditional text news release with audio and video components,
digital photos, graphics, corporate logos and links that is distributed across a wire network and offers journalists a dynamic
and informative view of your news. Online audiences will see your news release come alive on web portals and online news sites.
MultiVu, a PR Newswire company, offer expert guidance in determining the best way to prepare a story, and can assist you in the creation or repurposing of multimedia assets and distribute your content to utilizing both traditional PR tools and web-based technologies, such as multimedia news releases, social media links, Webcasting, podcasting and wireless devices.
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Podcasting
Podcasting is an stimulating method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers.
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ProfNet Experts™
PR Newswire offers ProfNet Experts™ as an incredible social media mechanism. It is a collaborative network that links reporters to a company’s expert sources increasing potential media coverage. The network sends queries submitted by journalists looking for expert commentary on a particular subject. Add your top executives and experts to this far-reaching database to increase your company’s coverage potential.
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Real Simple Syndication (RSS)
Real Simple Syndication (RSS) is a family of web feed formats used for Web syndication. A web feed is a document
(often XML-based) which contains content items, often summaries of stories or weblog posts with web links to longer
versions. Weblogs and news Web sites are common sources for web feeds, but feeds are also used to deliver
structured information ranging from weather data to "top ten" lists of hit tunes.
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Search Engine Optimization (SEO)
Search engine marketing improves the ranking of a Web site or content in search engine listings. Search engines index information into a database based on keywords and phrases, which are found in titles, headlines and generally the first paragraph of a Web page or content.
When you search the web there are two different types of results Paid Results and Organic Results.
Paid results, also known as sponsored results, can be costly because of the competition for high-volume search terms. The different types of paid results can be paid placement (pay-per-click), paid inclusion (guaranteeing that a site is cataloged by a search site), etc.
Organic results, also known as natural results, are the bulk of what people click when they are using search engines. Searchers tend to trust organic results over paid results.
PR Newswire's natural Search Engine Optimization is a comprehensive service that allows for any online content - which can include PDFs, Flash files, news releases or product descriptions - to be crawled, indexed and ranked on the leading search engines. PR Newswire's partner, iCrossing, provides strategic optimization recommendations to ensure spiders find and read your content for higher search visibility.
PR Newswire's SEO Process:
The news release is searched on three levels, in order of importance:
| (1) Headline and Client Name - become the page title |
| (2) Sub-Headline - becomes the h2tag |
| (3) First Sentence - becomes the meta description |
Then the news release is optimized using a keyword density tool. It takes the important keywords and phrases used in the first three levels and strategically inserts those words into the release. The repetition of the keywords and phrases creates a higher ranking in search engines and promotes a higher outcome of search engine results.
Then the news release is placed on the Internet and the search engines begin the indexing process.
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| Finally, the news release is available in the top search engine databases to be found when queried by a searcher. The result - your news release being found, read, forwarded, talked and written about. |
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Social Bookmarking (or "tagging")
The primary use of social tagging is to store your favorite links, which can include articles, blogs, music, restaurant reviews, or whatever is important to you, so you can access the information from anywhere. It also enables you to share it with others to create a social network. Tagging not only functions as a great organizing tool, but also as a valuable marketing asset helping to move your message to those who you are specifically targeting. When someone posts related content with the same tags, it begins building a collaborative repository of related information, driven by shared personal interests and creative organization.
| del.icio.us tagging
del.icio.us tagging is a type of social bookmarking. It works by tagging favorites by subject or category. Let's say for instance, you have a news release about an upcoming movie, or a new environmentally friendly auto. Just create a "tag" like "movie" or "cars." You don't have to rely on the designer of the del.icio.us system to provide you with a category; you can create tags as you need them. Most importantly, people are pulling your news and information because they want it.
Digg
Digg is a news website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.
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Social Media (Web 2.0)
When people speak of Social Media, or Web 2.0, they're referring to the way existing technologies are being used to create an entirely different online experience. The term Social Media refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. The first generation of the Web, Web 1.0, is considered to be more static and treats the Web as millions of separate sites, each offering its own content. Web 2.0 (Social Media) operates as a gigantic joint effort, with everyone contributing directly to the community of aggregated content or related information, driven by interests. Social Media is changing the way the world communicates allowing consumers to share opinions, wants, needs and motivations.
Many recently developed concepts and technologies contribute to Social Media, including weblogs, podcasts, RSS feeds, social software, web services, Ajax, and others. Some of the more well known Social Media entities are Google Maps, Flickr, del.icio.us, digg, last.fm, and Technorati.
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Webcasting
A Webcast uses streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers.
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