WEBSITE DESIGN From corporate marketing to consumer communication, from selling merchandise to providing information, we have created a wealth of Web sites for our clients for the past 18 years. Not only do we excel aesthetically and often with compelling animation, but we also understand the importance of usability that is achieved by our well designed user interface. Easy accessibility and engaging visual effects exist simultaneously throughout the Web site.
WEB APPLICATION Multimedia Solutions embraces a platform agnostic (or platform neutral) approach to Web application development. We believe this is vital in managing the growing complexities of multiple Internet browsers, variable bandwidth connections, mobile browsing and more; being platform agnostic allows us to adapt to non-standard configurations and deliver your user experience as intended. With an unmatched level of Web technology expertise, we select the right technology for each client’s project. Based on the clients that we serve, most of our Web application solutions fall into one of two camps – the Microsoft .NET platform or the Java J2EE platform – and we are equally proficient in both.
INTERNET MARKETING We offer a full range of digital marketing services designed to increase awareness, drive demand and generate qualified inbound traffic from within your target audience segments. We provide strategic planning, creative development, campaign execution, ongoing optimization and reporting for:
Search Engine Marketing Banner Ads and Placement Email Campaigns and Outreach Media Buy Management
SOCIAL MEDIA MARKETING Social Media Marketing is an essential strategic component of a firm’s marketing arsenal, delivering rich market intelligence into the firm’s brand reputation, identifying lead opportunities, and more.
Multimedia Solutions provides the means to identify conversations that are relevant to your firm, engage that audience, create a following and establish influence through social communities and channels.
There are four building blocks for social media strategy development, which are reflected in our Social Media Marketing services:
SEO / SEM MANAGEMENT Search Engine Optimization (SEO) is the practice of manipulating onsite and offsite factors of a Web site to increase visibility and search results placement with leading search engines such as Google, Bing, Yahoo and others. The essence of optimizing a site’s search friendliness requires first the development of a thorough understanding of your target audience’s search behavior (what they search for and how they search for it) and second, how to modify the internal and external factors effecting your site such that its search engine components (copy, links, tags, structure) are optimized for your audience’s search behavior.
CONTENT MANAGEMENT Building Web sites and digital marketing assets that are dynamic and current in its content offering is vital to a sustainable user experience. Today, as Web site developers, we have the tools to build Web sites that can easily integrate value-added content from external sources, aggregate content from social forums, and provide internal corporate administrators with the tools to manage and keep Web site content current and fresh. As a matter of fact, sites that offer heighten value to its visitors are doing so by adapting a two-pronged approach to content presentation flow; content being served into the site through Content Management Systems and content flowing out of the site to other targeted destinations through Content Syndication.
MOBILE / IPAD APPLICATIONS With each generation, the technological devices we use to augment our daily lives – for work, entertainment, or both -- get faster, smaller, and more feature-laden. The rise of Internet-ready mobile devices such as mobile phones, the iPad, the iPhone, and others have freed Web browsing from the confines of the home or office. As portable all-in-one platforms, they have changed our cultural landscape forever, and in order for businesses to keep up in this new digital landscape, having a presence with mobile Web sites, mobile/iPhone apps, tablet/iPad apps, and smart mobile advertising is essential.
USABILITY CONSULTING Effective user interface design goes far beyond good creative. The art and science of user interface design is all about creating an “experience.” One that is informative, differentiating, and empowering. One that is intuitive, interactive and energetic. One that is unique, appropriate and long-lasting.
Interface DesignInformation Architecture Utilities