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AlixPartners Hires Multimedia Solutions to Build Integrated Infrastructure for the Digital Enterprise

(EDGEWATER, NJ | June 20, 2016):  AlixPartners LLP, a leading global business advisory firm, has hired Multimedia Solutions to serve in both a strategic advisory capacity, as well as perform the hands-on development and deployment of an integrated, enterprise-wide digital marketing systems platform that will include a new brand-driven, responsive corporate marketing website.  Working closely with internal IT and marketing team leads as well as senior business level stakeholders, the digital marketing systems platform will automate and streamline all aspects of end-to-end content publishing and syndication throughout the enterprise. Beginning with content creation, warehousing and centralized management within Microsoft SharePoint’s intranet solution, the platform will seamlessly push thought leadership, digital assets, and other marketing content to the new website which is being built to create a more interactive, immersive and content-rich experience.

 

Integral to the digital marketing systems platform is a work flow management layer that will pick-up newly published content and push it out to the appropriate digital marketing channels that, along with the website, will provide the enterprise with a seamless, multi-channel, multi-touchpoint communications capability. The platform is then rounded out with sophisticated analytics and reporting dashboards designed to produce rich insights into channel performance and content consumption.

 

As we move the project forward, creating an infrastructure that standardizes processes while controlling the overall brand message will be core objectives in laying the foundation for the new digital enterprise. The first phase of the project and the newly rebranded website will launch in September 2016.

 

About Multimedia Solutions

Founded in 1992, Multimedia Solutions Corp. is a leading provider of customer-facing web and mobile solutions. Multimedia Solutions specializes in Website Design and Development, Digital Marketing and Social Media Strategies, and Mobile/iPad Application Development.


Our Purpose: to create solutions that transform the way people communicate. If you are interested in learning more about the services Multimedia Solutions provides, please visit our website at www.multimediasolutions.com

 

About AlixPartners, LLP.

AlixPartners is a leading global business-advisory firm of results-oriented professionals who specialize in creating value and restoring performance. We thrive on our ability to make a difference in high-impact situations and deliver sustainable, bottom-line results. The firm’s expertise covers a wide range of businesses and industries whether they are healthy, challenged or distressed. Since 1981, we have taken a unique, small-team action-oriented approach to helping corporate boards and management, law firms, investment banks and investors respond to critical business issues. For more information, visit www.alixpartners.com.