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Horizon Media Selects Multimedia Solutions to Develop a Web-Based Analytics Engine to Track Marketing and Media Performance

(Edgewater, NJ): Horizon Media, a leading global media services company, has selected Multimedia Solutions to develop a web-based analytic engine that analyzes the performance of client media buys and marketing campaigns against revenue generation, reach points and market trends. The analysis is presented in a high-impact, graphical-based performance dashboard that facilities drill down analytics and research oriented querying. The tool is positioned for both internal use by Horizon Media research and business development staff as well as client facing via secured login.

 

ABOUT MULTIMEDIA SOLUTIONS CORP.

Founded in 1992, Multimedia Solutions is a rapidly growing provider of Customer-Facing Solutions for Fortune 1000 clients. eBusiness Strategists who help clients get closer to their customers, Multimedia Solutions is ranked as one of the top 20 fastest growing New Jersey Technology firms by Deloitte & Touche, listed as one of AdWeek's Top 50 Interactive Agencies, and designated New Jersey 's Ernst & Young Entrepreneur of the Year winner for the Internet industry. Clients include BASF, Brother International, Celgene, Citigroup, Deloitte & Touche, Dow Jones, KPMG, Mercedes Benz, Merck, Panasonic, Prudential, Rutgers University , Salomon Smith Barney, Siemens, Toshiba, Turner Construction, Verizon Wireless and others. Our Purpose: to create solutions that transform the way people communicate. Visit Multimedia Solutions.

 

ABOUT HORIZON MEDIA

Horizon Media, Inc., is the largest U.S. independent media services company. Dedicated to helping clients sell products and build brands through insightful marketing counsel, media-neutral strategic planning and effective negotiation and placement, Horizon's holistic approach to brand marketing and development has resulted in estimated billings of $1.85 billion and established the company as the fastest growing independent agency in the industry. For additional information on Horizon Media, visit their web site at www.horizonmedia.com.