UBM to Redesign the User Experience for Two of its Flagship Websites with Multimedia Solutions

(Edgewater, NJ | March 27, 2017): UBM, operating in more than 20 countries organizing over 300 market-leading B2B events every year, has hired Multimedia Solutions to redesign the user experience on two of its flagship websites:  www.thinkhdi.com and www.icmi.com.  The new experience focus will allow target audiences to find, interact and digest content more efficiently through its website asset.


Each unique site section will be optimized to provide maximum engagement and to deliver greater usability and structure. Providing a user-friendly navigational scheme and content with appropriate energy and impact to customers and prospects will be a core objective in these efforts. 


“UBM is an exciting project as it allows us to really expand the horizons of content interaction between the firm and its customrs," says Adit Sharma, UX-UI Lead for Multimedia Solutions. "We're excited to have them join the family of Multimedia Solutions clients."


The primary navigational access points, content structures, and calls-to-action for each of the primary audience types will be re-evaluated to provide an optimum user journey.  This new experience will more effectively articulate the essence and stature that the clients of UBM have come to expect. 



Founded in 1992, Multimedia Solutions Corp. is a leading provider of customer-facing web and mobile solutions. Multimedia Solutions specializes in Website Design and Development, Digital Marketing and Social Media Strategies, and Mobile/iPad Application Development. Our Purpose: to create solutions that transform the way people communicate.



UBM Americas is the largest events organizer in the United States and among the top three in Brazil and Mexico with more than 200 events annually. Featuring some of the most well known and longest-running events across more than 11 critical sectors, coupled with the largest medical publishing business in the US, UBM Americas’ leading brands increase business effectiveness for customers and audiences year-round. Our 1,300+ people across 20 offices combine local expertise with a global industry network to provide high-quality events and the best customer experience for attendees from all over the world. UBM Americas is regularly recognized as a leader in the industry, most recently taking home the title of “#1 Event Company to Watch” by Trade Show Executive Magazine.