Multimedia Solutions Designs & Develops Campaign Landing Page Strategy With Multi-Step Form Approach for White Plains Hospital
(Edgewater, NJ | March 12, 2020): Multimedia Solutions recently designed and developed a new campaign landing page strategy to promote White Plains Hospital's world-renowned liver treatment program. Leveraging a quiz format as the call-to-action strategy, users can take a quick liver disease assessment in order to understand if they are at risk for developing liver disease. With a focus on driving conversions, the landing page features strong messaging with an emotional appeal in order to give users a sense of urgency to complete the quiz, boldly stating "Your Life, Your Liver. Know The Risks."
The page also leverages a multi-step form approach, clearly stating the number of questions in order to reduce user resistance to filling out the form. Supported by statistics and a video highlighting White Plain's Hospital's expert team, the landing page structure can also be leveraged for future campaigning. After 4 weeks into the campaign, the landing page is seeing strong conversion activity and has high user engagement in comparison to previous campaigns.
To check out the landing page and to also take the assessment, please visit: https://www.wphospital.org/liver/
ABOUT MULTIMEDIA SOLUTIONS CORP.
Founded in 1992, Multimedia Solutions Corp. is a leading provider of customer-facing web and mobile solutions. Multimedia Solutions specializes in Website Design and Development, Digital Marketing and Social Media Strategies, and Mobile/iPad Application Development. Our Purpose: to create solutions that transform the way people communicate.