Jefferies Thought Leadership Content Marketing & Content 2.0 Project

A GLANCE AT OUR WORK EXAMPLES MAY INSPIRE THE VISION OF YOUR OWN PROJECT

ENGAGEMENT
  • Content 2.0

  • Strategy development

  • Data visualization

  • Microsite design & development

  • Email design & development

PROJECT DESCRIPTION

Jefferies, a global investment bank, needed a way to modernize their approach to thought leadership. That’s why they turned to Multimedia Solutions and our “Content 2.0” approach. MSC worked with Jefferies to transform static newsletter content, traditionally delivered in PDF format, into an interactive microsite, engaging users on a new, immersive level. In order to drive site traffic and content visibility, the interactive newsletter was also supported by a mobile-friendly email, designed and developed by Multimedia Solutions.