Multimedia Solutions Launches Total Website Redesign for Northfield Bank, Complete With Full CMS Integration
(Edgewater, NJ | August 15, 2018): Multimedia Solutions Corp., recently overhauled Northfield Bank's website, www.enorthfield.com, with an updated design and new technology stack to better reflect Northfield’s progressive attitude toward providing an enhanced banking experience for its customers. The website redesign engagement included a full CMS (content management system) integration in order to allow the bank to easily control and manage content following the launch of the site. As a part of the engagement, Multimedia Solutions also helped with streamlining the website's content presentation by providing copywriting services. As a part of the copywriting engagement, Multimedia Solutions ensured content developed for the new website was aligned with the overall brand promise, while also taking into account the impact on user experience.
The upgraded website is easier to navigate, with the login box and ‘contact us’ more prominently located. Banking on the go is also easier, as the new website is optimized for enhanced usability across all platforms, including tablet and mobile. Additional key features include an enhanced news and events section to keep customers up to date with the latest happenings from the Northfield Bank community.
Leading up to the website launch, Multimedia Solutions also developed a robust, customer communications strategy to build excitement around the website rollout, while also working to proactively keep customers informed of the upcoming change to their banking experience.
Founded in 1887, Northfield Bank has been providing exceptional financial services and a deep commitment to its customers for over a century. Now with 39 locations throughout Staten Island, Brooklyn and New Jersey, Northfield provides personal interaction and attention to detail to create a unique, personalized experience for its customers. Northfield is partnering with Multimedia Solutions Corp to develop a new and improved website.
To learn more about Northfield Bank and to check out the new website, please visit: www.enorthfield.com.
ABOUT MULTIMEDIA SOLUTIONS CORP.
Founded in 1992, Multimedia Solutions Corp. is a leading provider of customer-facing web and mobile solutions. Multimedia Solutions specializes in Website Design and Development, Digital Marketing and Social Media Strategies, and Mobile/iPad Application Development. Our Purpose: to create solutions that transform the way people communicate.